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Oliver Buchannon
Kev Anderson

Proof Points: Issue 15

Dec 11, 2025

Objection-Level Proof: What It Is And How It Sells

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Proof Points: Issue 14

Dec 4, 2025

Introducing Proof-Driven Growth

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Proof Points: Issue 13

Nov 27, 2025

The Proof Reality Check You Probably Need

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Proof Points: Issue 12

Nov 20, 2025

Exclusive Free AI Prompt to Rate Your Testimonials

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Proof Points: Issue 11

Nov 13, 2025

Big Stories, Small Stories, and the Magic Middle (AI Prompt Included)

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Proof Points: Issue 10

Nov 6, 2025

When to Ask for a Case Study (and When to Hold Fire)

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Proof Points: Issue 9

Oct 30, 2025

How to create better testimonials

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Proof Points: Issue 8

Oct 23, 2025

You can't out case study a bad business

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Proof Points: Issue 7

Oct 16, 2025

The 10-Minute Story Test

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Proof Points: Issue 6

Oct 9, 2025

When a Testimonial Isn’t Enough

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Proof Points: Issue 5

Oct 2, 2025

What is a 'good' case study?

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Proof Points: Issue 4

Sep 25, 2025

Which Case Study Should We Work On Next?

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Proof Points: Issue 3

Sep 18, 2025

The pursuit of trust

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Proof Points: Issue 2

Sep 11, 2025

Top 5 Case Study Interview Tips

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Proof Points: Issue 1

Sep 4, 2025

The Case for Human Driven Case Studies

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Proof Points: Pre-Issue 0.2

Aug 29, 2025

Why a 'Case Study Consultancy'?

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Proof Points: Pre-Issue 0.1

Aug 26, 2025

The first of a hat-trick of pre-issues.

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From Kev - The Case Study Guy

Proof Points is the free Weekly Newsletter from Kev Anderson, The Case Study Guy.

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