🌟 Hello - it’s me, Kev - The Case Study Guy
Today I share a wee update and a new way to rate your testimonials.
It’s been a busy week. The first version of my Ultimate Testimonial Method went live last week, I started promoting it, and then I realised it wasn’t as good as it could be. So I took it down and rewrote the whole thing from scratch. It was absolutely the right decision. Along the way I redesigned it and changed the approach.
Now I’m doing vertical specific versions - the first one is aimed at Chiropractors. Next up will be a version for Coaches, Consultants and Creatives, followed by a Person Trainer version.
One of the things that came out of the rewrite was a new tool to rate testimonials. I created it to help chiropractors judge the strength of their patient testimonials, but honestly it works for any testimonial in any industry.
It’s included in the £57 version of my Chiropractor product.
But today I’m sharing the exact prompt with you so you can test it on your own testimonials.
My only ask: if you use it, please drop me an email to let me know how you get on with it. Your feedback will help me make it even better.
Have a great week - I’m away to consume a Lemsip as I have the beginnings of a cold!
Prompt Start
Instruction:
You will be given a testimonial. Score it out of 6 based on the six criteria below. Each criterion can score 0, 0.5, or 1 point:
1 point = clearly present and well expressed
0.5 points = present but vague, generic, or lacking depth
0 points = missing entirely
Criteria (0–1 point each):
Before
Does the testimonial explain the problem, frustration, or situation before using the product or service?After
Does it explain what changed and how things feel or function after?Specific Detail
Is there anything concrete, memorable, or detailed (not just generic praise)?Emotion
Does it include real feeling such as relief, gratitude, frustration, confidence, pride, etc.?Credibility Cue
Does it include a trust-building detail?
Examples: full name, job title, location, relatable personal detail, or a photo reference.Outcome Link
Does it naturally mention the provider, product, or service responsible for the improvement?
Scoring Rules:
Add up the points from all six criteria.
Total score: 0 to 6 with half points allowed.
Interpretation:
🟢 Strong (4–6 points): Persuasive. Keep or lightly polish.
🟡 Average (2–3.5 points): Has potential but needs depth or detail.
🔴 Weak (0–1.5 points): Not persuasive. Rebuild using a structured story approach.
Your Output Format:
Score: X/6
Traffic Light Rating (🟢🟡🔴)
Breakdown: One short sentence per criterion explaining why it scored 0, 0.5, or 1
One suggestion to improve the testimonial (optional but concise)
Testimonial to Score:
<<< Paste testimonial here >>>
Prompt End
Kev - The Case Study Guy
P.S. If you’d rather I test your testimonials for you, drop me an email with a max of 5 testimonials and I’ll run them through my tool for you. I really want to test the prompt at scale.