🌟 Hello - I am Kev. AKA The Case Study Guy
Each week I’ll share some B2B Case Study, Success Story or Social Proof pearls of wisdom. All wisdom has been freed from the prison of my brain. And in each Proof Points edition I’d also like to answer any questions from subscribers. Unless of course there’s that uncomfortable sound of silence. Yes, that was a hint! Got a question - ask and I will answer.
🚀 Launching The Case Study Guy
Building on my last business
From 2014 until 2021 I ran my own storytelling business - I called it ‘The Story Edge’. I was all things storytelling to all people. I was a storytelling coach, workshop facilitator, story writer and case study creator. If an opportunity presented itself and it was story related - I was all over it.
I worked with marketing teams, university lecturers and administrators as well as a host of super smart founders and entrepreneurs. I learned from everything I did and everyone I worked with. Here’s some of what I learned.
Saying YES to everything is silly: Yup - I was THAT guy. Can’t be like that this time.
Less is absolutely more: Doing less for less people is the smart way forward.
Play to my strengths: Those are - B2B Case Study strategy, management & creation.
🔥 What is ‘The Case Study Guy’?
It’s a Case Study Consultancy
Labels and titles are hard but if you were to kidnap my family and the only way I could see them again was to commit to a title - it would be ‘Case Study Advisor’. If I was being greedy I might add ‘and Educator’.
Also, I want to acknowledge that this is a very unlikely kidnapping scenario. Also - it’s not an invitation to kidnap them. I guess what I’m saying is, please don’t kidnap my family. OK - now that we’ve cleared that up, what will I be doing -
Case Study Playbooks & Toolkits: For those that just want the knowledge, frameworks and methods, I’ll offer a number of published resources. Some free. Some paid. All valuable. All with a ‘no fluff’ guarantee.
Case Study Strategy & Advice: This will be the core of the business. From basic, ad-hoc case study consulting right through to following one of the programmes I’ve developed. Everything based on my Case Study Operating System and my Story Stack Framework.
Full Managed Service: Hands on Strategy, Management and Creation of case studies. This is the ‘everything’ offering. This will initially be limited to 2-3 clients. And, no, this isn’t a BS ‘scarcity’ tactic - I genuinely won’t know how many of these projects I can take on until I get started.
Who is Kev Anderson
Kev Anderson: The Case Study Guy
Family: Married to Gill, a cancer specialist nurse. Remarkably - she still tolerates me. Dad to 3 boys. Can’t remember their names.
Career: Marketing mostly for 30+ years. Worked for the likes of The Sunday Times, NCR, Viacom and AppsFlyer.
Hobbies: Walking, reading, writing short stories, watching Dundee FC and far too much football and golf on TV.
Fun Fact: During my student days I was once Dundee’s shortest security guard! (True story.)
There we have it - the difficult ‘hello world’ post is concluded. That wasn’t too painful - right? I’ll be sharing a couple more pre-issues before Proof Points starts in earnest on Thursday 4th September.
Until next time,